Gina Zhang
GZ

Overview

NiCE is a graphic and industrial design studio in NYC. I created structural packaging and retail design solutions to bring brands to life for major companies like P&G, and its brands.

P&G
Danone
Bayer
Secret
Old Spice
Tide
Downy
Olay
Mr. Clean
Pampers
Pantene
Gillette
Bounty
Zevo

Process

Packaging allows for many fun explorations in form and usability.

Concept sketches for a reusable Tide bottle with a side loop handle and a flip-top cap, shown being refilled and poured
Concept sketches for a reusable Tide bottle with a ring handle through the body and a screw-on cap
Concept sketches for a reusable Tide bottle with a round handle and a petal spout that opens when it pours
3D print of the loop-handle bottle next to the current Tide bottle
3D print of the ring-handle bottle next to the current Tide bottle
3D print of the spouted bottle with a round handle next to the current Tide bottle
Tide reusable bottle work sample

More Work

How might we give stylists their hours back?

HALO BRAID2024
Beauty

How might we fix sourcing?

MARCO POLO2026
Marketplace

How might we create a more pleasant experience for patients?

QUEST DIAGNOSTICS2024
Healthcare
NICE LTD — Gina Zhang